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Some babu who was in the Tourism Ministry one day would the next day be with the I&B Ministry and sitting on your TV script! Also, DD approved a serial only for 13 episodes and getting an extension if any, was a tough task.Īs it were, television took its time coming to India and, when it did, its debut was pathetic. Zee had the advantage of being the first alternative to Doordarshan, which was a government-owned enterprise and the programmes were approved by people who knew nothing about mass entertainment. This was followed by Hum Paanch, Dekh Bhai Dekh, Banegi Apni Baat and such.
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The TV channel needed a running serial to hook the viewers which came its way in the form of Tara in 1993 and went on for five years. Programmes were woven around movies like songs, dialogues, scenes that were appreciated in the films earlier and were a sure shot eyeballs grabbers. The channel had a huge collection of hit movies it had acquired from top notch producers, many of which starred Amitabh Bachchan. That opening show did not promise much and that is what the content in the early days of the channel presented. Though launched in October 1992, the regular daylong telecast on the channel started in 1993.
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One of the items stuck in my memory is a skit played out by two young men dressed as rustic Haryanvis, carrying huge dangs, and blabbering what they thought was funny. To be candid, it was quite chaotic, like a children's costume party. I remember the programme specially designed for the inaugural evening. The year was 1992, October 2, to coincide with Gandhi Jayanti. Naresh Goyal's Zee Telefilms Limited was the first to venture into the telecast medium with its Zee TV channel. What makes one a bit sad is that Zee TV, India's oldest television channel, will now merge with Sony Pictures Networks India (SPNI), with Sony slated to hold the majority stake of 53 per cent as against Zeel's 47 per cent. It marked the entry of privately owned television channels in India. When India liberalised its policies in 1991, changes started taking place in all fields and one of them was the media. There comes the official news of Zee TV network's merger with Sony TV and the news invokes a sense of melancholy.